Brands - Neelam Mistry

Creative

Consultancy

Creative

Consultancy

Identity-Led Brand Storytelling

I work with brands to shape messaging and creative direction that feels clear, cohesive and emotionally resonant.

From campaign themes and copywriting to newsletters and brand storytelling, my work focuses on helping brands articulate who they are, what they stand for and how they want to make people feel.

Grounded in identity, culture, and connection, the aim is always to create communication that feels intentional, human, and aligned.

Ways I Support

Previous Experience

Campaign Theme & Concepts
Brand Messaging
Creative Copywriting
Newsletter Strategy & Writing
Storytelling & Tone of Voice
Photoshoot Styling
On-Set Creative Direction

Perfect For:

Fashion, beauty or wellness brands seeking consistent identity led storytelling
Soul-led brands, founders, and creatives building conscious campaigns.
Campaigns that demand deeper identity, story, and presence.

Ways I Support

Previous Experience

Campaign Theme & Concepts
Brand Messaging
Creative Copywriting
Newsletter Strategy & Writing
Storytelling & Tone of Voice
Photoshoot Styling
On-Set Creative Direction

Perfect For:

Fashion, beauty or wellness brands seeking consistent identity led storytelling
Soul-led brands, founders, and creatives building conscious campaigns.
Campaigns that demand deeper identity, story, and presence.

Ways I Support

Previous Experience

Campaign Theme & Concepts
Brand Messaging
Creative Copywriting
Newsletter Strategy & Writing
Storytelling & Tone of Voice
Photoshoot Styling
On-Set Creative Direction

Perfect For:

Fashion, beauty or wellness brands seeking consistent identity led storytelling
Soul-led brands, founders, and creatives building conscious campaigns.
Campaigns that demand deeper identity, story, and presence.

Previous Projects

KERLORA

Designed for real lives and real bodies, Kerlora, a femal founded brand, is redefining the athleisure wear industry with a focus on strength, not perfection.

Since the launch of the brand I have been supporting the team with creative copywriting for the website, newsletter strategy and development, blog writing and developing the monthly campaign theme and concept.

SUMAN RANDHAWA

With the launch of her debut book on Sales and Messaging, Suman hosted an unforgettable launch event to mark a career highlight.

I was lucky to have been the Creative Event Producer managing the curation of the full day.

Over 6 weeks Suman and I worked closely together to bring her creative vision to life.

UMARA

The history of Umara is steeped in the cultural significance of gold in Indian culture.

“Umara,” derived from Punjabi for ‘lifetime,’ encapsulates their ethos; offering investment pieces that will transcend generations.

I was lucky enough to work on the styling and support with creative direction for their new collection launch – The Sōnā collection.

WUKA

In the summer of 2023 after winning the JC Decaux Reach competition WUKA reached out to me to support in the execution of this ground breaking campaign to be featured across Westfield Shopping Centres in White City & Stratford and Lewisham Shopping Centre.

The goal was to talk openly about periods, specifically targeting the south Asian communities in these areas.

Endless Wardrobe

Fashion rental brand Endless Wardrobe invited me to try on and style some of their pieces for wedding season and I collated my top picks. They give 3 ways you can shop with them (Rent, Buy New, Buy Nearly New).

They have now moved to the UAE so if anyone looking for a more sustainable way to shop in the UAE, we would highly recommend them.

GIVE YOUR BEST

Give Your Best are a social enterprise that reduce clothing waste and enhance circularity within the fashion industry, through impactful redistribution.

In September 2022 GYB held their first Fashion Show for Good. As lead stylist I curated the looks for each model, working with partnered brands to bring the catwalk to life and showcase the power of personal style in empowering women.

BROWN GIRL LIKE ME

Brown Girl Like Me is the ground breaking book by author and poet Jaspreet Kaur (otherwise known as Behind The Netra). The book centres around the Brown Girls experience growing up and navigating the western world and blend of cultures.

The launch campaign for Brown Girl Like Me involved a photo shoot to capture the author and snippets from her debut book.

I supported with BTS coverage and on set styling.